Corporate Policy
The central task of corporate management and corporate policy is to secure the long-term future viability of its company. To do so, an adequate corporate strategy and a concrete competitive strategy that address and answer the conditions of the global environment and the specific industry need to be developed to secure and realise the companies’ competitive advantages permanently. Each semester students of the module corporate policy are working on strategical analyses for partner companies in small groups. They work on proposals for the strategic orientation of the company in competition by considering all object and management functions. It is a win-win situation for all involved – students as future junior executives can expand their competencies; companies get receive a sound and cost-free (!) support.
An overview of our previous cooperation partners:
2012:
Freilichtmuseum Molfsee
Kunsthalle Kiel
Tierpark Warder/Gettorf
DRK Kiel, Sylt, Ostholstein
2013:
Tuch und Technik Museum Neumünster
Designer Outlet Center Neumünster
2014:
Tierpark Neumünster
Stadt Eckernförde
Stadtmarketing Neumünster
Die Brücke Neumünster
Wirtschaftsförderung Kreis Plön
Ergo-Versicherung
2015:
Port of Kiel
Dekra Akademie GmbH
SV Tungendorf Neumünster
2016:
IKEA Kiel
Edeka
Kompetenzzentrum für Verwaltungsmanagement
Diakonisches Werk Altholstein
FEL GmbH
Bäckerei Günther GmbH
2017:
Gesellschaft für Technologieförderung
DAA Deutsche Angestellten Akademie GmbH