The Fa­cul­ties of Busi­ness Ma­nage­ment and Media offer stu­dents who wish to de­epen their know­ledge in mar­ke­ting and PR and gain in­ter­na­tio­na­li­za­ti­on ex­pe­ri­ence while at the same time im­pro­ving their English lan­guage skills, a new Minor Pro­gram­me: „In­ter­na­tio­nal Mar­ke­ting & PR“.

WHAT IS A MINOR PRO­GRAM?

A Minor is an in­ter­di­sci­pli­na­ry com­bi­na­ti­on of spe­cia­list sub­ject and lan­guage cour­ses which are all taught in English. They add up to a total of 30 ECTS. A cer­ti­fi­ca­te is awar­ded upon suc­cess­ful com­ple­ti­on.

The Fa­cul­ties of Busi­ness Ma­nage­ment and Media offer the Minor „In­ter­na­tio­nal Mar­ke­ting & PR“ in co­ope­ra­ti­on with the Cent­re for Lan­guages and In­ter­cul­tu­ral Stu­dies (ZSIK).

Fa­cul­ty of Media
2 elec­ti­ve cour­ses with a focus on PR                     = 10 ECTS
----------------------------------------------
Fa­cul­ty of Busi­ness Ma­nage­ment
2 elec­ti­ve cour­ses with a focus on mar­ke­ting      = 10 ECTS
----------------------------------------------
ZSIK
2 elec­ti­ve cour­ses                                                        = 10 ECTS
                                                                                    -----------------
                                                                                            30 ECTS

The cour­ses for the minor pro­gram are in­te­gra­ted into your re­gu­lar cur­ri­cu­lum. This means that your study pe­ri­od and workload are not ex­ten­ded, nor are there any ad­di­tio­nal fees.

By choo­sing elec­ti­ves re­le­vant for the minor, you si­mul­ta­neous­ly sa­tis­fy your di­plo­ma re­qui­re­ments as well as the minor re­qui­re­ments. When you are choo­sing your elec­ti­ves, first check the cour­ses that are re­le­vant for the minor. By choo­sing these, once you have suc­cess­ful­ly com­ple­ted six cour­ses, you will re­cei­ve the minor cer­ti­fi­ca­te while the ECTS that you ear­ned go to­wards your re­gu­lar cur­ri­cu­lum.

For ex­ample:
_{2nd semester: 1 language course at the ZSIK
3rd semester: 1 course in PR at the Faculty of Media and 1 language course at the ZSIK
4th semester: 2 courses in marketing at the Faculty of Business Management
5th semester: Exchange semester (optional)
7th semester: 1 course in PR at the Faculty of Media}

The cour­ses that are re­le­vant for the minor pro­gram are listed below. Just two cour­ses from each fa­cul­ty must be taken.

Fa­cul­ty of Media:
 _{- Social Media and Information Environment
 - Communication and Media Analysis
 - PR and Marketing in International Higher Education
 - Journalism in Practice – Writing for Online News Portals}

Fa­cul­ty of Busi­ness Ma­nage­ment:
 _{- Principles of Marketing
 - Services Marketing
 - Market Research
 - Strategic Management and Marketing
 - Marketing Analytics}

ZSIK:
  _{- Language courses
  - Intercultural Competencies}

For more in­for­ma­ti­on about the minor and how to apply, click here.

                                                                                                                   _{^{Photo by Stephen Leonardi on Unsplash}}