Public Relations and Corporate Communications (Bachelor of Arts)

The Public Relations and Corporate Communications (ÖuU) programme is accredited and has been offered since the winter semester 2012/2013.


Data and facts


Bachelor of Arts (B. A.)

Study type

full-time, physical attendance

Regular study period

7 semesters

Credit points (LP)


pre-study internship


Practical study term

no, but in the 6th semester a project in the company

Examination language

German or English (determined by the examiner)

Admission restrictions

yes, see NC-values

Study start

winter semester

Study abroad possible

yes, very much supported

Professional fields and contents

Public Relations and Corporate Communications - a challenge in a promising field of work  

Whether in a company, an association or a public authority, good communication is one of the most important success factors for any organisation today. The degree course in Public Relations and Corporate Communications prepares you specifically for the challenges of an exciting and promising professional field.

Starting from communication and media science fundamentals, the course focuses on tasks, concepts and instruments of modern communication management. The spectrum ranges from press relations, corporate publishing and event management to special areas such as financial market communication.

Basic knowledge of journalistic methods in print and AV media, operational organisation and control processes as well as the relevant fields of law complement the study programme.

The combination of creativity and media competence, theoretical expertise and practical implementation in study-related projects as well as the exchange with international universities form a solid foundation for the start of your professional life.

After successful completion of the programme, graduates have the knowledge to independently design and implement communication measures in companies, associations or agencies according to specified objectives.


"Through my studies at the UAS Kiel I was able to combine practice and theory in an ideal way. The course in Public Relations and Corporate Communications is geared towards the real demands of the communications industry and thus creates a good basis for professional development."
(Simon Jacobsen, Crisis Communication and Special Situations Associate at Hering Schuppener)

"Today, as a brand strategist at brandtouch (strategic brand consulting and communications agency), I lay the foundation of brands for their communication at every touchpoint of the brand. My studies and especially my project work helped me to develop an understanding for holistic communication, which is very helpful in my daily work."
(Lisa Sendlmeier-Brunk, Brand Strategist at brandtouch GmbH)