International Marketing & PR Minor

The Faculties of Business Management and Media offer students who wish to deepen their knowledge in marketing and PR and gain internationalization experience while at the same time improving their English language skills, a new Minor Programme: „International Marketing & PR“.

WHAT IS A MINOR PROGRAM?

A Minor is an interdisciplinary combination of specialist subject and language courses which are all taught in English. They add up to a total of 30 ECTS. A certificate is awarded upon successful completion.

The Faculties of Business Management and Media offer the Minor „International Marketing & PR“ in cooperation with the Centre for Languages and Intercultural Studies (ZSIK).

Faculty of Media
2 elective courses with a focus on PR                     = 10 ECTS
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Faculty of Business Management
2 elective courses with a focus on marketing      = 10 ECTS
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ZSIK
2 elective courses                                                        = 10 ECTS
                                                                                    -----------------
                                                                                            30 ECTS

The courses for the minor program are integrated into your regular curriculum. This means that your study period and workload are not extended, nor are there any additional fees.

By choosing electives relevant for the minor, you simultaneously satisfy your diploma requirements as well as the minor requirements. When you are choosing your electives, first check the courses that are relevant for the minor. By choosing these, once you have successfully completed six courses, you will receive the minor certificate while the ECTS that you earned go towards your regular curriculum.

For example:
_{2nd semester: 1 language course at the ZSIK
3rd semester: 1 course in PR at the Faculty of Media and 1 language course at the ZSIK
4th semester: 2 courses in marketing at the Faculty of Business Management
5th semester: Exchange semester (optional)
7th semester: 1 course in PR at the Faculty of Media}

The courses that are relevant for the minor program are listed below. Just two courses from each faculty must be taken.

Faculty of Media:
 _{- Social Media and Information Environment
 - Communication and Media Analysis
 - PR and Marketing in International Higher Education
 - Journalism in Practice – Writing for Online News Portals}

Faculty of Business Management:
 _{- Principles of Marketing
 - Services Marketing
 - Market Research
 - Strategic Management and Marketing
 - Marketing Analytics}

ZSIK:
  _{- Language courses
  - Intercultural Competencies}

For more information about the minor and how to apply, click here.

                                                                                                                   _{^{Photo by Stephen Leonardi on Unsplash}}