Public Relations


Degree: Master of Arts (M. A.)
Length of Study: 6 semesters
Course content: German
Enrolment: each winter term (no admission restrictions)
Application deadlines for first semester of study: May until 06.09. of each year (winter term)
Application deadlines for higher semesters of study: November until 06.03. of each year (summer term), May until 06.09. of each year (winter term)


1st semester of study:

  • Introduction to Studies
  • Communication Skills Writing
  • Public Relations basics
  • Public Relations Project 1*

2nd semester of study

  • Real and Ethics
  • Media and Communication Studies
  • Journalistic Writing 2

3rd semester of study

  • Public Relations Conception
  • Communication Skills online
  • Public Relations Project 3*

4th semester of study

  • Business Administration in a Media Company
  • Mobile Journalism
  • Editorial Practice / Work in a Publishing House 2 *

 5th semester of study

  • Communication Skills
  • Image and Design
  • Marketing and Brand Management in a media company
  • Editorial Practice / Work in a Publishing House 3 *

6th semester of study

  • Thesis
  • Colloquium

* practical work in a company



  • evidence of a first professional degree
  • an employment relationship as a volunteer or trainee in a media company that has concluded a contract with the Kiel University of Applied Sciences for participation in the part-time master’s degree in “Journalism and Media Management” and
  • evidence of qualified professional experience of usually not less than one year
  • evidence of English language skills (at least B2, GER)

Application Deadlines

Please apply in good time so that you can start your studies smoothly!

Information about the date of the first term student welcome event, and thus the start of your studies, can be found here.

The processing time for your application can take up to 2 weeks and the last possible date for enrolment is 06.09. for the winter semester of 2023.

Applications for the first semester of study:

  • May until 06.09. (winter term)

Applications for higher semester of study:

  • May until 06.09. (winter term)
  • November until 02.03. (summer term)

Information on application deadlines and procedures for applicants with a foreign university entrance qualification can be found at


Documents to be submitted (as upload):

  1. evidence of the above-mentioned university degree (bachelor’s certificate, performance overview with grades, etc.) or if the first university degree was not completed: proof that a maximum of 15 of the credit points required for the bachelor’s degree are still outstanding with a provisional average grade 
  2. evidence of above-mentioned professional experience
  3. evidence of above-mentioned employment relationship
  4. first university entrance qualification (Abitur, technical college leaving certificate, etc)
  5. certificate in the event of a name change (e.g. marriage certificate)
  6. if applicable, proof of sufficient German language skills for applicants without a German university entrance qualification and without a German university degree (enrolment requirement in the case of admission)

Admissions Procedure

Once your application documents are received by the Kiel University of Applied Sciences, they are checked for form and content by the Student Secretariat and the Examinations Office or the Examination Board of the degree program.

When your documents have been checked positively, you receive an invitation to enrol.

You are informed of the enrolment deadline with the notification of admission. If enrolment is not made on time, the right to the study place expires irrevocably. You can find more information on enrolment here.

If the examination of your documents reveals that the admission requirements have not been met, you receive a rejection notice with a corresponding justification.


There is a compulsory fee charged each semester for the Student Services Authority, the student body and the semester travel ticket.

Also, there is an administration charge for enrolment. This charge is non-refundable.

Additional information on the above-mentioned fees and charges


Postal Address

Fachhochschule Kiel
Student Secretariat
Sokratesplatz 1
24149 Kiel

Tel.: 0431 210 1339

E-Mail: studieninformation(at)


Student Secretariat
Sokratesplatz 3
24149 Kiel

Opening Hours:

You can find our current Opening Hours here.